Le Blog des Cultivateurs De Marques

Flanby la marque entre en politique

La marque et la politique : langage, posture, promesses (1)

En ces temps de rhétorique accélérée, les surnoms des hommes politiques trahissent l’univers de référence…

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hommage culture pub copie

Hommage à Christian Blachas

Il n’était ni un gourou ni un dieu vivant : ça n’existe pas ! Juste…

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diesel-be-stupid-4

Vos marques sont trop belles pour être vraies

Généreuse, festive, enthousiaste, innovante, accueillante… Les innombrables qualités affichées des marques dépeignent des personnalités si…

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idtgv disperse2

Langage de marque : dérapages officiels

Reçu ce matin un remarquable message d’iDTGV à partager d’urgence : « Cher(e) client(e), Vous…

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